- Details
- Hits: 8376
There is a wide range of, ’bestseller lists’ available today, including the New York Times, USA Today, Publisher’s Weekly and the Washington Post. Bestseller lists, as the name implies, are supposed to list bestselling books according to the quantity of books sold within a time-frame for a designated category. Different metrics are used by different publishers and shopping portals to list books as bestsellers. Some bestseller lists don’t even list bestsellers. The selection is done primarily via politics within the organization. If your book is not on the bestseller list, it does not mean it is not successful or that it is not popular among readers.
Read more: Is Being on a Bestseller's List Important for Indie Authors?
- Details
- Hits: 7736
In today's digital world, managing social media is a must—especially for indie authors, content creators, and entrepreneurs. But with the growing number of platforms and shifting algorithms, staying consistently visible is more complex than ever.
So, should you schedule your social media posts ahead of time, or post in real-time for maximum engagement? The answer isn’t one-size-fits-all. Let’s explore the pros and cons of scheduling, how platforms like Instagram, TikTok, Threads, BlueSky, and LinkedIn are reacting to automation, and what strategy works best for building authentic engagement in 2025.
Read more: Should You Schedule Your Social Media Posts? A Modern Guide for Authors and Creators
- Details
- Hits: 7466
Video is one of the most popular forms of content online today, especially when it comes to YouTube. Videos are widely watched on social media platforms such as Facebook and Twitter, too. Because they tend to reach more people than traditional posts and even photo posts on social media, videos have become one of the best ways for authors to market yourself and your books. As with any form of marketing, there are pros and cons. You can decide for yourself whether the pros outweigh the cons for you if you want to use video to advance your readership.
PRO: You don’t need a marketing budget, just a webcam or mobile phone.
Years ago, people spent big money on producing videos. While you certainly still can create videos with high production values, it’s not necessary, especially as an author. Actually, many people watching videos online today prefer videos of people just being themselves and talking about things. You don’t even need a script, you can just hit record and talk about a topic related to your books or about writing. Be sure to not spend the whole video trying to sell. Leave that for the very end of the video.
Read more: Pros and Cons of Using Video to Advance Your Readership
- Details
- Hits: 7737
Are you trying to increase your book’s visibility, grow your audience, and jumpstart sales? One strategy many indie authors consider is offering their book for free—whether permanently or as a limited-time promotion.
But is giving your book away for free a smart marketing move or a waste of effort?
Let’s dive into the myths and facts behind free book promotions so you can make an informed decision for your author career.
Myth #1: Free Books Attract Loyal Readers Who Will Spread the Word
Fact: Free Books Often Go Unread or Unappreciated
The idea here is simple: offer your book for free, and readers will fall in love with it, tell their friends, and boost your visibility organically. In theory, word-of-mouth marketing kicks in and your sales skyrocket.
But in reality, most free books suffer the fate of digital clutter. Just like that free spiral slicer you got with your grocery purchase—it seemed exciting, but now it’s gathering dust in your drawer. Why? Because people tend to value what they pay for.
📉 Free book download ≠ reader engagement. Many readers hoard free books they never open, let alone finish or recommend.
Read more: Should You Give Your Book Away for Free? Myths vs. Facts for Indie Authors
- Details
- Hits: 8626
As a new author or an author that’s just starting to build momentum around your books, it’s a good idea to have a dedicated author website. However, in the beginning it’s advisable not to spend too much money so that you don’t get yourself into debt over your head while trying to promote and advertise your books. One of the ways you can control your costs is by choosing a free web hosting package at one of the many free hosting providers, like Weebly, Joomla Launch, Wix and Infinity Free. While free accounts are limited, they typically provide enough options for the beginning website.