Do you need content for your website? There are thousands of freelance writers that can write well-researched, detailed blog posts, articles and webpages for a variety of business, including HVAC, chiropractic care, plumbing, home remodeling and human and pet dental care, and many of them have years, if not decades, of experience. The caveat is that they need to know what you want in order to write the content you desire. These means that you’ll have to provide a few details.

1. Your Topic or Article Title

The most important piece of information is your topic or article title. This can be as vague or specific as you want, but most freelancers can write an article with as little as – Top 10 Reasons to Replace Your Furnace or Chiropractic Treatments for Sciatica. A professional freelance writer in Indianapolis will search that title or topic and review all the available information. Then, they will craft your article with the information that they found.

2. The Business Website

In order to ensure the content writer doesn’t include services your business doesn’t provide, it’s a good idea to provide the link to the current business website, no matter how vague. Your freelance writer will review that website, looking for specific information, including your business name, location, phone number and current services. This helps the freelancer fill out the article with your geolocation, provide an accurate call to action and make sure that services you don’t offer are not listed in the article. If there is no business website, you can provide this information by typing it into the text box. What the freelancer isn’t going to do is call or email you or the business or drop by unless it’s requested. Instead, all that information is simply used for informational purposes.

3. Any Specific Items You Want Mentioned

If there is something specific that you want mentioned in the article, webpage or blog, it’s a good idea to mention it. While your freelance writer may stumble upon it by accident, it’s always best to make sure they include it by listing it in your directions.

4. Any Keywords that You Know You Want

If you’ve hired a content strategist or an SEO expert to research particular keywords, it’s best to include those keywords in your directions so that your content writer can include them. Content writers tend to include certain keywords automatically, like the city and state where you are located, your industry and the specific services you offer or the service that is highlighted in the article. For example, if your article is on Chiropractic Care for Back Pain, there’s no need to request chiropractic care or back pain as keywords. They will appear automatically as those are part of the topic and vital to the article. Just remember not to add so many keywords that the article appears stuffed.

5. Any Additional Specifics

If there are other specifics you need to add, like an article outline, specific formatting or additional details about the business and its service, remember to mention them in your directions. This is especially helpful if the requested article doesn’t necessarily mesh with the business. For example, if you own an HVAC business but the article is about home remodeling. In this instance, you will want the writer to talk primarily about home remodeling, but include a section on the importance of updating or upgrading the HVAC so that it can handle the additional load caused by the extra space.

By providing your freelancer with a few details about your content and what you expect, you will be more likely to get content that you love and can immediately use on your website. Just remember not to alienate your writer with Items to Never Include in Your Custom Content Directions.


Read More on Freelancing


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  3. What should a Content Article Contain?
  4. What’s the Difference Between Custom Content and Content on Demand?
  5. How to Write a Content Article, Blog Post or Webpage with No Directions


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